In the early 1920's the matriarch of our family,Alice Nuel began making pretzels for a small
pretzel company in North Philadelphia,called Fetich's Bakery. She worked there
for several years learning the art of pretzel making. Her son Willard Nuel Jr.
inspired by his mother's hard work and enthusiasm for the soft pretzel business
continued the tradition. He began working for a company called Michael's Soft
Pretzel Bakery in 1963, and soon became the owner of the company. Along with
his two sons, Willardand Steven they
grew their soft pretzel business into an enterprise, serving the Philadelphia
Stadium, the Philadelphia Spectrum, the Woodstock Concert in the 1960's and
served most of the vendors that could be found on street corners all around
Philadelphia. They served up to 30,000 pretzels daily from a small company out
of North Philadelphia. The Nuel family is synonymous with the pretzel business.
Other competing, soft pretzel company owners once worked for the Nuel family.
In 1991, Willard and his wife Kim branched out on their own and opened their
first company, called Soft Pretzels Unlimited. They eventually, found a new
market outside of Philadelphia and opened up a new location in Hatboro Pa. in
2002. It is now called Philly's Own Soft Pretzel Company since 2007. Our
company sells a variety of hand twisted pretzels for a variety of tastes. The
Nuel's are now passing their way of life down to their children.
The Nuel family pride themselves on their family"s tradition and are glad to share their tradition with you and your family.
